FitFlex is an e-commerce platform focused on fitness-related products, including gym equipment, activewear, supplements, and accessories. To support its mission of delivering a seamless and personalized shopping experience, FitFlex is developing a robust, data-driven database system.

The proposed FitFlex Database System is designed to streamline data management, enhance operational efficiency, and support strategic business decisions. This system will enable accurate record-keeping, improve business intelligence, and facilitate real-time and historical data analysis. With a well-structured database, FitFlex aims to enhance customer experience through personalized recommendations, effective order tracking, and responsive support. By leveraging its data assets, FitFlex will empower informed decision-making across departments, ultimately driving optimized business operations and sustainable growth.